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Design thinking
©2008 John Pribble III
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Design strategy consulting, branding, marketing, product development, advertising management. Extensive business development,
presentation, client relationship and project management experience. Strong problem solving and communication
skills.
Professional skills -- planning and execution in:
Brand Strategy &
Communications
- Copywriting and concept
development
- User, market research &
strategy
- Integrated marketing
communications (advertising, PR, direct, Web)
- Product design and
development
- Packaging and merchandising
- Retail environments
Information Technology
- eCommerce
- Web and digital
communications strategy
- CRM & multi-channel
marketing.
Partner Think-Brand llc,
Columbus Jan 2008 – Present
Think-Brand is a strategic design firm. We work with business leaders from all industries intent on using design as a core competency for business advantage. We use consensus building, customer/stakeholder alignment, and internal resource allocation to make change simple, smart and successful.
Proprietor German Village Guest House,
Columbus May 2005 – Present
Nationally recognized boutique hospitality brand. More than a bed & breakfast, the German Village Guest House is a chic variation on the theme. We offer spacious, cool and extraordinarily comfortable rooms in the Guest House, and exclusive luxury at Whittier Suites. Discover a metro lifestyle contrasted with 1800s architecture, brick streets, private storybook gardens and a short, charming walk to the best dining, shopping, galleries and parks that the Midwest has to offer.
Director, strategic development
Fitch,
Columbus
Jan 2004 – May 06
Fitch
designs consumer experiences that enhance people’s lives across multiple
points of interaction. Fitch is a WPP Group (NASDAQ: WPPGY) marketing
services brand.
Exceeded individual and team
multi-million dollar annual sales goals by 25%, lead major client
pursuits, presentations and relationships. Focus on Brand Strategy,
Product Development, Retail Experiences.
VP/Mgmt
supervisor
HGA Advertising & Design, Inc Columbus
April 2002
– June 03
HGA
provides in-depth, multiple media marketing, advertising and creative
services. Won major new clients,
created winning brand and marketing strategies.
Director, brand &
technology strategy
marchFIRST (USWeb/CKS),
Columbus
August1999
– November 01
Lead business development,
defined strategic technology and branding efforts for Fortune 500
and ‘Big brands.'
Director, client strategy &
services
MC2
Columbus
Feb 1997 –
Aug 99
Account leadership for
Fortune 500 and ‘Big brand’ companies in B2C, B2B and e-commerce web
development.
Senior associate, business
development
Fitch, Columbus
Nov 1993 – Feb 97
Brand strategy,
communications, product development and interactive offers.
Account executive
SBC Advertising & PR,
Columbus
Nov 1992 - Nov 93
Guardian of the brand for $17
million Frigidaire brand major appliance account. Developed strategy and
managed tactical execution of national communications systems, including
print and broadcast, consumer and dealer collateral, POP and
merchandising, promotions, PR and direct.
Advertising director/business
manager
Campus Press,
University
of
Colorado
at
Boulder
Jun 1990 -Sep 92
Managed sales, operations,
production and distribution for award-winning, twice-weekly 11,000
distribution student-laboratory newspaper published by the
School
of
Journalism
and Mass Communications at
CU. Full P&L
responsibility. Increased sales by 50% over two years and regained
market share in a highly competitive environment. Set new single issue
and yearly sales records. Trained new sales and production staff every
semester.
Vice president Workshop Design Consultants, Columbus
Mar 1984 – May 1990
Developed strategy, directed
creative, wrote copy, managed client and vendor relationships, produced
radio and television, media events, bought printing and media, press
relations and media events, new business
Academics
Master of Arts
Journalism
and Mass Communications,
University
of
Colorado
at
Boulder
1992
Thesis: Integration of Design
and Marketing in Higher Education. Published in Journalism Abstracts,
1992
Bachelor of Arts
Journalism,
The
Ohio
State
University
1989
Advertising major
Instructor Franklin University Columbus
2004 -- Present
Graduate Adjunct, teaching Integrated Marketing Communications, Marketing & Media Research, Audience and Consumer Behavior to
students enrolled in the MBA/MCM program
Undergraduate Marketing
adjunct, teaching Market Behavior, Advertising & Integrated Brand Promotions,
Principles of Marketing to Business Administration and Marketing
majors
Instructor University of
Colorado
at
Boulder
,
School
of
Journalism
and Mass Communications 1990 –
92
Graduate Assistant, designed
and taught Advertising Practicum
to senior advertising/business majors.
Instructor Rocky
Mountain
College
of Art and Design,
Denver
, 1991 – 92
Adjunct, taught Advertising copywriting to senior
graphic design and advertising students
Conferences
Selected in judged
competition to present paper on
Integrating industrial design into the medical device development
process at Medical Device Manufacturer’s Conference, Orlando,
Florida (March 1997).
Selected in juried
competition to present research on Integrating
Design and Marketing in Higher Education: A Longitudinal Study, at
the Industrial Designer’s Society of America National Educators
Conference, San Diego, California (June 1998).
Creative recognition
- American Advertising
Federation
-
Columbus
Society of Communicating
Arts
- American Marketing
Association
- Mid-Ohio Direct Marketing
Association
-
Public Relations Society of
America
- Business Marketing Magazine
- Web Marketing Association
- New Media Magazine (Invision Awards)
- International Web Page Awards
(Webby Awards)
Other
-
Fred and Howard Ambassador Award from the German Village Society, 2008
- Public speaker on topics in
Advertising, Marketing, Internet and eBusiness.
- Business First 40 Under 40, 2002.
- United Way, Young Leadership
Group
- Volunteer
Mentor
, YMCA Future Leaders of
America program, 2003, 2001.
- Executive Board,
Columbus
Chapter American Marketing
Assn, 2003-05.
- Organizing committee,
Digital-Cocktail, 2000.
- Chair,
Columbus
chapter Industrial
Designer’s Society of America (IDSA), 1994-95.
- Board seat, National IDSA,
1994-95.
- Chair,
Columbus
Design Tour 1994.
- Media relations committee,
Greater Columbus Arts Festival, 1993.
- Captain, The Ohio State University
National Student Advertising Competition team, 1987-88 (3rd
in region), 1988-89 (4th in region).
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