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©2008 John Pribble III All rights reserved.

This ad was developed for a friend of mine who owned a small flower store on Ohio State's campus. I had teamed with Brad Webb (now creative director for GSW Worldwide) and Halli Roth (now Halli Roth Webb, currently creative director at Honest Advertising) to create this for Victoria. Full props to both of them. It was a Valentine's Day ad that was timely in 1994 as the once infamous Bobbitts' had just hit the scene (and a somewhat universal nerve). The headline was a straight recreation from a newspaper clipping.

Everything was fine until at the last minute, OSUs student newspaper, The Lantern, refused to run the ad. They were afraid there would be negative backlash from women's and anti-domestic violence groups. While I worked to convince them to run the ad, I also got in contact with a Columbus alternative weekly, The Other Paper, and was pitching them on a story for 'The Ad The Lantern Wouldn't Run.' Finally, The Lantern agreed to run the ad. The bonus was that on Valentine's Day The Lantern ran almost a full page story on page 2 about Victoria, her shop, and the ad. Victoria was featured in a 4 column x 8 inch photo. Even better, despite placing a record order for roses, she ordered an additional 900 long-stems the morning of Valentine's Day. I dropped by at about 6:30 that evening, just to see how things went. They were still going. There was literally a line out the door, around the corner, and down the block.

This ad received an ADDY Award from the Columbus Advertising Federation. The page from the 1995 awards book is at the left. We also won a Citation of Excellence for another ad we did for Victoria.