John Pribble III

756 Jaeger St

614 783 4173

John@JohnPribbleIII.com

Strategic marketing, branding and design management

SFX: LOUD, UPBEAT MUSIC FROM CAR STEREO IN BACKGROUND, SLOWLY BECOMING
LOUDER AND MORE CLEAR AS CAMERA PANS DOWN LONG LINE OF CLONED GREY CARS
SITTING IN BUMPER TO BUMPER TRAFFIC. SKY IS CLOUDY, DRIZZLING RAIN, CAMERA
PANS ACROSS WOMAN SITTING IN SAMURAI, CLOUDS BREAK, SUN SHINES -- SHE'S
HAVING THE TIME OF HER LIFE. RAINCLOUDS AND GREY CARS RESUME AS CAMERA
PASSES SAMURAI, MUSIC FADES.

Suzuki Samurai

This small campaign was a requirement for my Advertising Strategy class at the University of Colorado in 1991. What you see here was the creative to accompany our plan as we 'pitched' for the business (and an A in the course) against other student agencies.

It was very similar to an agency pitch because of the type of information we were given (and not given, as well) by an experienced client-side guy, Professor, Dodds Buchanan. Obviously a small group of grad students has less resources than an agency pitch team so story boards are sketched by the copywriter.

I like the work we did here. My favorite is the Grey Skies commercial (left), but I think the concept holds together across media as a campaign. BTW, we won the account and got the As. I have to tip my hat to my awesome teammates -- Widjaja Mashud (now an investment banker in Jakarta, I hear ...) and Dale Maxey, wherever you are.

How much fun? TV:30
 

Preview TV:30
 

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