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John Pribble III
756 Jaeger St
614 783 4173 John@JohnPribbleIII.com
Strategic marketing, branding and design management |
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The 'Big O'
Cup O Joe was preparing to to take their locally-roasted premium product into local supermarkets. I was brought in by Tim Smith, Principal/Creative Director of Tim Smith Design, Ltd, to help with the strategy for the packaging/merchandising. As a frequent customer of Cup O' Joe, naturally I was excited by the assignment. This ad was developed as a spec 'leave behind.' Tim was working with the 'O' as a design element for the promotion and it gave me an idea for a 'Big O' campaign. Tim art-directed it and produced it literally overnight. Tim would want you to know that this is NOT what he would suggest for a final packaging solution, merely something 'thrown together' for the benefit of the comp. Ditto that for the small type copy. However, I'm sticking with the idea. December 2001 Tim's great. If you need a good art director or designer, call him. Tim Smith Cincinnati Ohio |
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