John Pribble III 756 Jaeger St Columbus OH 43206 614 783 4173 John@JohnPribbleIII.com linkedin.com/in/johnpribbleiii twitter.com/johnpribbleiii Design thinking, branding and marketing strategy

Resume Portfolio Design thinking ©2009 John Pribble III All rights reserved.

For more than 20 years I've been trying to understand the consumer and their needs, beliefs and behaviors, and then apply design thinking (discovery, ideation, refinement, production) to align and integrate a company and its offerings with those customer behaviors for significant competitive advantage, market position and innovation. Variously, I've been a creative as an award-winning copywriter, managed a lot of printing and media purchases, run an award-winning newspaper, taught advertising, marketing and copywriting classes at both undergraduate and graduate levels, managed hundreds of projects (ads, commercials, brochures, sales sheets, promotions, events, annual reports, catalogs, direct mail, packaging, websites, large scale IT architecture, industrial design and engineering programs) and client relationships as an account executive/supervisor. Whew. I've worked with prominent regional ad agencies, international multidisciplinary design firms and global technology consultants to complete my understanding of the 'big picture' both conceptually and tactically. I understand my clients accountability to on-time and on-budget, on-strategy, on-voice and on-brand. Today, as a founding partner in Think-Brand, a design strategy firm, I care most about creating the best vision, innovation and transformation for a client company. We work with business leaders intent on using design thinking as a core competency for lasting business advantage. We believe that design-thinking is one of the most powerful and under-utilized business competencies for motivating your audience, aligning resources, positioning your offer, and increasing top-/bottom-line growth. Our experience has revealed that a meaningful process requires four key areas of exploration: assessing the landscape, identifying insights, creating design equity and building the experience. Our mission is to create highly compelling experiences for the end-user, making them more likely to be adopted, retained and become a meaningful part of their life. We have deep expertise in working with companies in Fast Moving Consumer Goods, Pharmaceuticals, Manufacturing, Financial services and Retail. I am also the Proprietor of the German Village Guest House, a small, nationally recognized boutique hotel in Columbus, as well as an adjunct marketing instructor at Franklin University in Columbus, Ohio.